UGoTour is a content and technology company in the travel and tourism space, helping to connect people with place through storytelling. Use cases for UGoTour's product…
UGoTour's first generation native mobile and web applications were experiencing less than ideal user adoption. User research and testing were conducted to asses user needs, expectations…
The user flow of the UGoTour native mobile app presented both difficulties and dead ends in navigating to content. The web app was entirely unique…