Product Demo Storyboarding
UGoTour is a content and technology company in the travel and tourism space, helping to connect people with place through storytelling. Use cases for UGoTour’s product was difficult to articulate through standard presentation materials, so I storyboarded the user experience based on developed audience personas and rapidly prototyped a demo video for testing and analysis. Demo video […]
Technology Roadmap
The company had outgrown the first generation of their platforms and needed to put a strategy in place for growth. I was engaged to craft a technology roadmap that would enable scalability, improve operational efficiencies and position the business for rapid growth. The scope of the technology roadmap included mobile & web applications, company website, code bases and frameworks, servers […]
Mobile App Prototyping
UGoTour’s first generation native mobile and web applications were experiencing less than ideal user adoption. User research and testing were conducted to asses user needs, expectations and modes. Based on research findings, it was determined that audiences approached the product in a mode of discovery and exploration. The current interface was geolocation-oriented and assumed the user […]
Mobile App User Flow
The user flow of the UGoTour native mobile app presented both difficulties and dead ends in navigating to content. The web app was entirely unique and didn’t share any design, navigation or functionality in common with the native app. The first task was mapping the flow of the first generation app that had evolved organically, […]
Storyboard of IoT App Demo for Sales
The Sales team was having a challenge with demonstrating a complex, multi-dimensional product that spanned the IoT landscape of digital and physical environments. To enable Sales, I designed of a demo that would effectively tell the story from a consumer’s perspective, while providing a physical platform to demonstrate the use of RFID tags and the accompanying mobile app. [metaslider […]
Conference Audience Engagement with Vinyl Record Voting
The concept of using vinyl records for voting was born from the need to grab the attention of conference attendees and bring them back to a booth to initiate or continue discussions. The final solution was educational, engaging and on theme – considering the conference was located in Nashville. 45’s (7″ vinyl records) were custom […]
Conveying a client relationship thru infographics
Following the acquisition of a major competitor, our combined team need to meet with a prominent client, with whom we previously held respective accounts. Despite having been spirited rivals in the past, we now needed to confirm our commitment to moving the client forward as a cohesive team. To demonstrate our combined understanding of the client’s needs and the […]
Illustrating a Digital Strategy in the Sales Process
Working with businesses and nonprofits to conceptualize and define how online assets will accomplish their goals is a passion and strength that I have honed over my career. During the sales process, illustrating how the pieces come together is invaluable for both a potential client and project team that needs to deliver. The sitemap diagram shown […]
Webby Award Nominee EyesOnDarfur.org
The EyesOnDarfur project was nominated for a 2008 Webby Award in the category of Nonprofit Websites. I served as the primary front-end web developer on the EyesOnDarfur.org website project, lead by Citizen Group, for Amnesty International. The site’s purpose was to raise awareness of human rights atrocities in Darfur, by surfacing before and after satellite […]